It's how they lure you in.
I believe it's called "bait and SWITCH."
The Big Bang Theory Season 4, Episode 3
Hey, Froot Loops, want
to hit your fan SWITCH?
The Big Bang Theory Season 5, Episode 24
- She's my champion.
- Well, if you can SWITCH champions, so can I.
The Big Bang Theory Season 8, Episode 19
Will you forgive me if I SWITCH sides?
Game of Thrones Season 7, Episode 4
I have an override SWITCH.
The Big Bang Theory Season 4, Episode 2